Marketing strategy applied to cyber security, with Terry O’Reilly

TERRY O’REILLY joins us for Series 3, Episode 10 of the Re-Thinking the Human Factor Podcast. Join us as we delve into the brilliant marketing mind of our guest so we can apply this understanding to our industry of cyber security and awareness. Terry O’Reilly is the host of CBC Radio’s Under the Influence. Co-Founder of The Apostrophe Podcast Company. He is also an engaging speaker and author to boot, with over 35 years of experience as an adman. He discusses the bigger issues of marketing and how it affects the public. But most of all, Terry connects the dots when it comes to pop culture, human nature and the numerous gales and undertows that effect communication. Sprinkled, of course, with the humour required to deal with it all. 

JOIN TERRY O’REILLY AND BRUCE HALLAS AS THEY DISCUSS:

• Marketing, and its application to cyber security and awareness.
• Shish Kebab Theory.
• The long game of cyber security awareness and training.
• Strategies for effectively marketing cyber security campaigns.
• How to gain an understanding of your target audience.
• Are people gathering data frequently enough?
• Understanding and aligning your company’s values with your cyber security goals

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?RESOURCES AND TOPICS FOR FURTHER STUDY

• This I Know – By Terry O’Reilly
• The Analogies Project

MORE ABOUT TERRY O’REILLY:

• LinkedIn
• Company LinkedIn Page
• Under The Influence Podcast

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