How to connect with your audience, with Ben Afia

Episode 8

February 15, 2018

Episode Outline:

Tone of voice deals with the brand and personality of an organization coming through in language, in words, and this personality stems from values, both personal as well as those of a broader organizational culture. Ben is a consultant, writer and speaker on brand strategy, language and change.

“We’re talking about how we influence behaviour, especially within organizations with people who can choose to be influenced or not…I don’t think you actually need to be that heavy-handed to achieve the right outcome of protecting an organization.”

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