Episode 57
Apr 24, 2024
Episode Outline:
Kenda MacDonald joins us in the hot seat for Series 3, Episode 2 of the Re-Thinking the Human Factor Podcast.
We are absolutely thrilled to have Kenda MacDonald on the show today, as I’m sure you’ll agree, she has the knack for pulling things together in a way that is easy for you, the listener, to understand and digest. We could have talked all day but we managed to stop ourselves….. just.
Formerly a forensic psychology major, Kenda MacDonald is now an award-winning business owner, and the award-winning author of ‘Hack The Buyer Brain’. She is also the proud founder and CEO of Automation Ninjas, Kenda sees her mission as helping forward thinking businesses get better quality leads that convert better, for happier customers that come back and spend more. The key to this is combining buyer psychology and marketing automation.
It is incredibly important to know your target market and make sure they keep on coming back for more, and with so much data available to businesses these days, there really has never been a better time to do so.
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Re-thinking the Human Factor podcast
Welcome to the ground breaking Re-thinking the Human Factor podcast. The show which introduced the information security industry to how advances in our understanding of human awareness, behaviour and culture could open the door to designing more effective programmes to manage human factor risks.
